Influence: The Psychology of Persuasion
🏷️ Psychology

Influence: The Psychology of Persuasion

by Robert B. Cialdini

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πŸ“– About This Book

Influence, the classic book on persuasion, explains the psychology of why people say 'yes'β€”and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

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Our advanced AI has analyzed this book to extract the most valuable learnings and actionable insights

1

Reciprocity

People feel obliged to give back to others who have given to them. Give before you ask.

2

Social Proof

People look to others to determine their own actions, especially when they are uncertain. 'Everyone else is doing it.'

3

Authority

People tend to obey authority figures. Establishing expertise makes you more persuasive.

4

Scarcity

People want more of those things they can have less of. Highlight what is unique and what they stand to lose.

πŸ€– AI-Powered Analysis: These insights were generated using advanced artificial intelligence to help you understand the key concepts and practical applications from this book before you read it.

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